How is my brand performing on social media?
One of my favorite social media analytic software systems currently is Quintly. They are out of Germany and in my opinion, have one of the best systems out there!
You can analyze Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and RSS feeds.
Number of Fans, Followers, & Subscribers
I will always tell you, it’s not about the amount of fans, followers, or subscribers you have, but the engagement you receive. Even though this is true, It’s always important to see where you are starting from and the first aspect most people look at is their reach or number of fans, followers, subscribers.
Key Metrics Table
Qunitly gives a great chart with the social media channel’s Key Performance Indicators (KPIs). This allows you to see what is essentially the most important factors for a company’s success on that particular social media channel. Now, this may not be completely true for each business so use your judgement.
If you are working at a transnational corporation or even a local shop, understanding where in the world you are reaching is increasingly important. The world gets smaller each day with new technological advances. You are looking at current and potential regions to expand to.
Posts with the Highest Interaction Rates
Now, we are getting into the engagement aspect of analytics, my favorite and in my opinion some of the most important. When you look at each of your posts within the last month or week, you need to understand how users interacted with them. To start with, I tell companies to look a the most engaging posts and continue to post similar content. I then look at their least engaged content and together we strategize to make all of their content engaging.
Best Days and Times for Interaction
This is my favorite graph to analyze! By the time you use this graph, you typically have engaging content and this helps answer the question, when should I post my content? You want to know when users are online and when they are interacting with you. Now, this doesn’t show us when they are online, if you have access to the manager page you can see that information.
When a user takes time to ask you a question or give your company a compliment/complaint, you need to respond. Social media wasn’t created for marketing, it was created for being social! Even though we have modified social media to be a marketers dream, we still need to be social with our customers, potential customers, and even anyone online. This not only helps with our clout (measure with Klout), but also your brand image.